Jack Trout Books In Order

1.The New Positioning

The Latest on the World's #1 Business Strategy

2.The Power of Simplicity

3.Differentiate or Die

Survival in Our Era of Killer Competition

4.Big Brands, Big Trouble

Lessons Learned the Hard Way

5.A Genie's Wisdom

A Fable of How a CEO Learned to Be a Marketing Genius

6.Jack Trout on Strategy

7.In Search of the Obvious

The Antidote for Today's Marketing Mess

8.Repositioning

Marketing in an Era of Competition, Change and Crisis